Gender & Utopia in Advertising: A Critical Reader - Couverture souple

Manca, Luigi

 
9780815681199: Gender & Utopia in Advertising: A Critical Reader

Synopsis

This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.

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