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Leading Change in a Web 2.1 World: How Changecasting Builds Trust, Creates Understanding, and Accelerates Organizational Change - Couverture rigide
Synopsis
Recent advances in Web 2.0 technology enable new leadership processes and techniques to create great value for organizations. In this important new book, management expert Jackson Nickerson proposes a combination of processes and techniques utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls these processes and techniques ChangeCasting.A" Leading Change in a Web 2.1 World provides new insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting's specific process and techniques, is a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change. Nickerson tells the stories of two Fortune 1000 firms facing dire economic and competitive circumstances. The CEOs of these two firms attempted extensive organizational change using web-based video communications. One CEO used ChangeCasting while the other CEO disregarded it. Nickerson traces the economic consequences of their two approaches to leading change. He also discusses how ChangeCasting was used so successfully in 2008 by President Obama's campaign. His insights will be invaluable to business executives, public officials, students of management and organizations, and anyone who needs to take organizational change in the 21st century from the drawing board to successful implementation and replication.
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À propos de l?auteur
Jackson Nickerson is the Frahm Family Professor of Organization and Strategy at the Olin Business School at Washington University in St. Louis, where he teaches strategic management courses on innovation, management of life science, organizational strategy, and critical thinking. He is a director of nformd.net, a new media firm, and Cleantech Biofuels, and engages in consulting for numerous profit and nonprofit organizations. He also is a Brookings nonresident senior fellow in Governance Studies and director of Brookings Executive Education. Jackson is the editor of the new Innovations in Leadership Series.
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Leading Change in a Web 2.1 World
Edité par
Brookings Institution, 2010
ISBN 10 : 0815704844
ISBN 13 : 9780815704843
Neuf
Couverture rigide
Vendeur : Bill & Ben Books, Faringdon, Royaume-Uni
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Hardback. Etat : New. Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book -the first title in the new Brookings series on Innovations in Leadership -management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls this set of processes and guidelines "ChangeCasting," and it should be an important part of any organization's leadership toolkit. Leading Change in a Web 2.1 World provides fresh insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting principles, can be a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change. Nickerson introduces us to two Fortune 1000 firms facing dire economic and competitive circumstances. Both CEOs attempted extensive organizational change using web-based video communications, but one used ChangeCasting while the other did not -Nickerson details how ChangeCasting produced positive financial results for the former. He also discusses how ChangeCasting principles were used so successfully by the Barack Obama presidential campaign in 2008. The insights presented here will be invaluable to business executives, public officials, students of management and organizations, and anyone who needs to take organizational change from the drawing board to successful implementation and replication. N° de réf. du vendeur 0020584
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Leading Change in a Web 2.1 World: How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change (Innovations in Leadership (Hardcover)) [Hardcover] Jackson Nickerson
Edité par
Brookings Institution Press, 2010
ISBN 10 : 0815704844
ISBN 13 : 9780815704843
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Leading Change in a Web 2.1 World: How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change
Edité par
Brookings Institution Press, 2010
ISBN 10 : 0815704844
ISBN 13 : 9780815704843
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Couverture rigide
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Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. N° de réf. du vendeur G0815704844I4N10
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Leading Change in a Web 2.1 World: How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change
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Brookings Institution Press, Washington, DC, 2010
ISBN 10 : 0815704844
ISBN 13 : 9780815704843
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Trade paperback. Etat : Very good. No dust jacket. Glued binding. Cloth over boards. With dust jacket. 148 p. Contains: Figures. Innovations in Leadership (Hardcover). Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. No remainder mark. SC 314. N° de réf. du vendeur Alibris.0049921
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Leading Change in a Web 2.1 World: How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change (Innovations in Leadership (Hardcover))
Edité par
Brookings Institution Press, 2010
ISBN 10 : 0815704844
ISBN 13 : 9780815704843
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Leading Change in a Web 2.1 World: How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change (Innovations in Leadership (Hardcover))
Edité par
Brookings Institution Press, 2010
ISBN 10 : 0815704844
ISBN 13 : 9780815704843
Neuf
Couverture rigide
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