Leading Change in a Web 2.1 World: How Changecasting Builds Trust, Creates Understanding, and Accelerates Organizational Change - Couverture rigide

Nickerson, Jackson

 
9780815704843: Leading Change in a Web 2.1 World: How Changecasting Builds Trust, Creates Understanding, and Accelerates Organizational Change
Couverture rigide
ISBN 10 : 0815704844 ISBN 13 : 9780815704843
Editeur : Brookings Institution, 2010

Synopsis

Recent advances in Web 2.0 technology enable new leadership processes and techniques to create great value for organizations. In this important new book, management expert Jackson Nickerson proposes a combination of processes and techniques utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls these processes and techniques ChangeCasting.A" Leading Change in a Web 2.1 World provides new insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting's specific process and techniques, is a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change. Nickerson tells the stories of two Fortune 1000 firms facing dire economic and competitive circumstances. The CEOs of these two firms attempted extensive organizational change using web-based video communications. One CEO used ChangeCasting while the other CEO disregarded it. Nickerson traces the economic consequences of their two approaches to leading change. He also discusses how ChangeCasting was used so successfully in 2008 by President Obama's campaign. His insights will be invaluable to business executives, public officials, students of management and organizations, and anyone who needs to take organizational change in the 21st century from the drawing board to successful implementation and replication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Jackson Nickerson is the Frahm Family Professor of Organization and Strategy at the Olin Business School at Washington University in St. Louis, where he teaches strategic management courses on innovation, management of life science, organizational strategy, and critical thinking. He is a director of nformd.net, a new media firm, and Cleantech Biofuels, and engages in consulting for numerous profit and nonprofit organizations. He also is a Brookings nonresident senior fellow in Governance Studies and director of Brookings Executive Education. Jackson is the editor of the new Innovations in Leadership Series.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Brookings Institution
Date d'édition
2010
Langue
anglais
ISBN 10 
0815704844
ISBN 13 
9780815704843
Reliure
Relié
Nombre de pages
150
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780815725428: Leading Change in a Web 2.1 World: How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change

Edition présentée

ISBN 10 :  0815725426 ISBN 13 :  9780815725428
Editeur : Brookings Institution Press, 2013
Couverture souple