The Impact of Electronic Mail on Business Processes: And the Relevance of Proper English in This Context - Couverture souple

Beer, Alexander

Couverture souple

ISBN 10 : 0820460419 ISBN 13 : 9780820460413

Editeur : Peter Lang Publishing, 2004

Synopsis

Based on a variety of methods such as interviews, questionnaires, and corpus-based research, the book investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, e-mail marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence - or the lack thereof - can still win - or lose - contracts even in the age of electronic communication. The study deals exclusively with native-speaker communication to exclude any distortions deriving from non-native language problems and inaccuracies. Finally, mainstream e-mail guidelines are examined and compared to the way in which they are handled and perceived in real business life.

Détails de l'édition

• Éditeur: Peter Lang Publishing
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0820460419
• ISBN 13: 9780820460413
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible