Articles liés à Ad Hoc Arabism: Advertising, Culture, and Technology...

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia - Couverture souple

Zirinski, Roni

 
9780820474458: Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia
Couverture souple
ISBN 10 : 0820474452 ISBN 13 : 9780820474458
Editeur : Peter Lang Publishing Inc, 2005

Synopsis

Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.

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À propos de l'auteur

The Author : Roni Zirinski is a researcher at the Center for Middle Eastern Studies and the Program in Science, Art, and Communications Studies at Harvard University. He is the recipient of the 2000 Rabin-Peres and the 2000 Tami Steinmetz Peace Research Awards.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang Publishing Inc
Date d'édition
2005
Langue
anglais
ISBN 10 
0820474452
ISBN 13 
9780820474458
Reliure
Broché
Nombre de pages
176
Coordonnées du fabricant
GPSR Kontakt
r.boehm-korff@peterlang.com

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