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Branded Conservatives: How the Brand Brought the Right from the Fringes to the Center of American Politics - Couverture souple
Synopsis
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
The Author : Kenneth M. Cosgrove is Assistant Professor of Government at Suffolk University in Boston, Massachusetts. He holds a Ph.D. in American politics from the University of Oklahoma. Dr. Cosgrove has been an American Political Science Association Congressional Fellow and a Carl Albert Fellow. His research interests include political marketing in the United States, social movements, and legislatures.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics
Edité par
Lang AG International Academic Publishers, Peter, 2007
ISBN 10 : 0820474657
ISBN 13 : 9780820474656
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Couverture souple
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Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 1003679-20
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Branded Conservatives: How the Brand Brought the Right from the Fringes to the Center of American Politics (Politics, Media, and Popular Culture)
Edité par
Peter Lang Inc., International A, 2007
ISBN 10 : 0820474657
ISBN 13 : 9780820474656
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Branded Conservatives
Edité par
Peter Lang Ltd. International Academic Publishers Apr 2007, 2007
ISBN 10 : 0820474657
ISBN 13 : 9780820474656
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing. 364 pp. Englisch. N° de réf. du vendeur 9780820474656
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Branded Conservatives
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated th. N° de réf. du vendeur 120864120
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Branded Conservatives
Edité par
Peter Lang, Peter Lang Apr 2007, 2007
ISBN 10 : 0820474657
ISBN 13 : 9780820474656
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 376 pp. Englisch. N° de réf. du vendeur 9780820474656
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Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics
Edité par
Peter Lang, Peter Lang, 2007
ISBN 10 : 0820474657
ISBN 13 : 9780820474656
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing. N° de réf. du vendeur 9780820474656
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Branded Conservatives | How the Brand Brought the Right from the Fringes to the Center of American Politics
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Taschenbuch. Etat : Neu. Branded Conservatives | How the Brand Brought the Right from the Fringes to the Center of American Politics | Kenneth M. Cosgrove | Taschenbuch | Englisch | 2007 | Peter Lang | EAN 9780820474656 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. N° de réf. du vendeur 101982501
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