The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health - Couverture souple

Baglia, Jay

Couverture souple

ISBN 10 : 0820474894 ISBN 13 : 9780820474892

Editeur : Peter Lang Publishing Inc, 2005

Synopsis

Since the FDA approved Viagra in March 1998, the "little blue pill" has been prescribed to over twenty million men. The Viagra Ad Venture : Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.

A propos du livre

À propos de l'auteur

The Author : Jay Baglia is Assistant Professor in the Department of Communication Studies at San Jose State University in California. He teaches courses in gender and communication, health communication, and performance studies. Originally from New Milford, Connecticut, he received both his M.A. and Ph.D. in communication from the University of South Florida in Tampa, Florida.

Détails de l'édition

• Éditeur: Peter Lang Publishing Inc
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0820474894
• ISBN 13: 9780820474892
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible