Communication in Political Campaigns - Couverture souple

Benoit, William L.

Couverture souple

ISBN 10 : 0820486043 ISBN 13 : 9780820486048

Editeur : Peter Lang Publishing Inc, 2006

Synopsis

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail advertising – it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

A propos du livre

À propos de l'auteur

The Author : William L. Benoit received his Ph.D. in communication from Wayne State University. He is Professor of Communication at the University of Missouri, and is frequently called upon as an expert by the news media during political campaigns.

Détails de l'édition

• Éditeur: Peter Lang Publishing Inc
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0820486043
• ISBN 13: 9780820486048
• Reliure: Broché
• Nombre de pages: 292
• Coordonnées du fabricant: GPSR Kontakt; r.boehm-korff@peterlang.com; ; Gontardstraße 11; Berlin; 10178; Allemagne