Synopsis
From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television : A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television : A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
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À propos de l'auteur
The Author : Before entering academia, Walter S. McDowell spent over two decades in commercial television, including management positions in promotion, programming, and creative services. After earning his doctorate from the University of Florida and teaching for several years at Southern Illinois University, he joined the faculty of The School of Communication at the University of Miami. In addition to teaching various courses in media management, Professor McDowell is an active researcher, having published studies in The Journal of Media Economics, The International Journal of Media Management, and The Journal of Media Business Studies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Broadcast Television
Edité par
Peter Lang, Peter Lang Aug 2006, 2006
ISBN 10 : 0820488364
ISBN 13 : 9780820488363
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today. 174 pp. Englisch. N° de réf. du vendeur 9780820488363
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many . N° de réf. du vendeur 121706493
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Broadcast Television
Edité par
Peter Lang, Peter Lang Aug 2006, 2006
ISBN 10 : 0820488364
ISBN 13 : 9780820488363
Neuf
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business.As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 174 pp. Englisch. N° de réf. du vendeur 9780820488363
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Broadcast Television : A Complete Guide to the Industry
Edité par
Peter Lang, Peter Lang, 2006
ISBN 10 : 0820488364
ISBN 13 : 9780820488363
Neuf
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today. N° de réf. du vendeur 9780820488363
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Broadcast Television | A Complete Guide to the Industry
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Buch. Etat : Neu. Broadcast Television | A Complete Guide to the Industry | Walter S. McDowell | Buch | Media Industries | Englisch | 2006 | Peter Lang | EAN 9780820488363 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu Print on Demand. N° de réf. du vendeur 133567027
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