Buy It Now: Lessons from eBay - Couverture souple

White, Michele

 
9780822352402: Buy It Now: Lessons from eBay
Couverture souple
ISBN 10 : 0822352400 ISBN 13 : 9780822352402
Editeur : Duke University Press, 2012

Synopsis

In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gender and sexuality, looking, for example, at descriptions included in wedding dress listings, and how eBay directs individuals to the "Adult Only" part of the website when they use the search terms "gay" and "lesbian." She discloses the ways that eBay promises a caring community but its "Black Americana" category reproduces racism by allowing sellers' narratives that excuse and romanticize slavery and insult African Americans. White also looks at how participants challenge eBay's categories, rules, and values, examining widely used strategies of resistance by sellers and buyers in the lesbian and gay interest listings. By analyzing the organizational and cultural logics present in eBay, White emphasizes how other Internet settings, including craigslist, are not as transparent, community-oriented, and empowering as they claim. She proposes methods for researching and reconceptualizing new media sites.

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À propos de l?auteur

Michele White is Associate Professor of Communication at Tulane University. She is the author of The Body and the Screen: Theories of Internet Spectatorship.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Duke University Press
Date d'édition
2012
Langue
anglais
ISBN 10 
0822352400
ISBN 13 
9780822352402
Reliure
Broché
Nombre de pages
330
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780822352266: Buy It Now: Lessons from Ebay

Edition présentée

ISBN 10 :  0822352265 ISBN 13 :  9780822352266
Editeur : Duke University Press, 2012
Couverture rigide