Pink Globalization: Hello Kitty's Trek Across the Pacific - Couverture souple

Yano, Christine R.

 
9780822353638: Pink Globalization: Hello Kitty's Trek Across the Pacific
Couverture souple
ISBN 10 : 0822353636 ISBN 13 : 9780822353638
Editeur : Duke University Press, 2013

Synopsis

In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.

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À propos de l?auteur

Christine Yano is Professor and Chair of Anthropology at the University of Hawaii. She is the author of Airborne Dreams: "Nisei" Stewardesses and Pan American World Airways, also published by Duke University Press, Crowning the Nice Girl: Gender, Ethnicity, and Culture in Hawai'i's Cherry Blossom Festival, and Tears of Longing: Nostalgia and the Nation in Japanese Popular Song.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Duke University Press
Date d'édition
2013
Langue
anglais
ISBN 10 
0822353636
ISBN 13 
9780822353638
Reliure
Broché
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9780822353515: Pink Globalization: Hello Kitty's Trek Across the Pacific

Edition présentée

ISBN 10 :  0822353512 ISBN 13 :  9780822353515
Editeur : Duke University Press, 2013
Couverture rigide