Basic Typography: A Design Manual - Couverture souple

Craig, James

 
9780823004515: Basic Typography: A Design Manual
Couverture souple
ISBN 10 : 0823004511 ISBN 13 : 9780823004515
Editeur : Watson-Guptill Publications Inc.,U.S., 1990

Synopsis

This work argues that while new technology has changed the typesetting industry, what constitutes good typography has not. This updated guide to the correct and creative use of type, helps the reader to work with type effectively, basing decisions on aesthetics and common sense.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers.

Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.

Biographie de l'auteur

James Craig was born in Montreal, Canada. He studied fine art in Montreal and Paris before coming to the US. Mr. Craig received his B.F.A. from Cooper Union and his M.F.A. from Yale University. He lives in New York where he is the Design Director for Watson-Guptill Publications and the American Artist magazine. Mr. Craig is a member of the New York Art Directors Club, he teaches graphic design at The Cooper Union and lectures widely.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Watson-Guptill Publications Inc.,U.S.
Date d'édition
1990
Langue
anglais
ISBN 10 
0823004511
ISBN 13 
9780823004515
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible