Clients and Designers: Dialogues With Ceos and Managers Who Have Been Responsible for Some of the Decade's Most Successful Design and Marketing Comm - Couverture rigide

Shapiro, Ellen M.

 
9780823006397: Clients and Designers: Dialogues With Ceos and Managers Who Have Been Responsible for Some of the Decade's Most Successful Design and Marketing Comm
Couverture rigide
ISBN 10 : 0823006395 ISBN 13 : 9780823006397
Editeur : Watson-Guptill Publications Inc.,U.S., 1989

Synopsis

This study contains the comments and opinions of 22 influential executives on the subject of what they, as clients, need and expect from graphic designers. The managers discuss their relationships with designers, what they expect to see in initial proposals, and explain how they judge the effectiveness of completed projects and campaigns. Success stories are documented that represent the work of many leading contemporary designers in the USA. Projects covered include logos, product and package designs, annual reports, signs and interior decoration, brochures and newspaper advertisements.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Watson-Guptill Publications Inc.,U.S.
Date d'édition
1989
Langue
anglais
ISBN 10 
0823006395
ISBN 13 
9780823006397
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible