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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity - Couverture souple

Vaid, Helen

 
9780823058624: Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity
Couverture souple
ISBN 10 : 082305862X ISBN 13 : 9780823058624
Editeur : Watson-Guptill Pubns, 2003

Synopsis

Book by Vaid Helen

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best?

This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.

Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this guide is a must-read for anyone interested in the future of business.

• Provides detailed how-to guidance for implementing
a successful branding strategy

• Showcases a number of successful branding implementations

• Packed with 500 full-color examples and illustrations

• Part of the popular Design Directories series, which is featured on www.design-directories.com

Biographie de l'auteur

Helen Vaid is a veteran branding consultant who has worked for Shopsmart.com and Siegelgale. She lives in North London, England.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Watson-Guptill Pubns
Date d'édition
2003
Langue
anglais
ISBN 10 
082305862X
ISBN 13 
9780823058624
Reliure
Broché
Numéro d'édition
1
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible