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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View - Couverture rigide
Synopsis
This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists.
• For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel
• Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing
• This replaces 0-8230-7705-5, which sold more than 25,000 copies
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Xavier M. Frascogna and H. Lee Hetherington are both successful attorneys and the coauthors of Negotiation Strategy for Lawyers (1-570-73891-2 ) and This Business of Internet Law (0-8230-7735-7). They are based in Jackson, MS.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Edité par
Billboard Books, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
Ancien ou d'occasion
Couverture rigide
Vendeur : Orion Tech, Kingwood, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Very Good. N° de réf. du vendeur 0823076881-2-35599044
Acheter D'occasion
EUR 5,49
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Edité par
Watson-Guptill Publications, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. N° de réf. du vendeur CIN0823076881G
Acheter D'occasion
EUR 5,50
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Edité par
Watson-Guptill Publications, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Fair. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. N° de réf. du vendeur 00107937882
Acheter D'occasion
EUR 5,50
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Edité par
Billboard Books, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
Ancien ou d'occasion
Couverture rigide
Vendeur : Once Upon A Time Books, Siloam Springs, AR, Etats-Unis
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hardcover. Etat : Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. N° de réf. du vendeur mon0003536316
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This Business of Artist Management : The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Edité par
Potter/Ten Speed/Harmony/Rodale, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. 4th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 4676356-6
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This Business of Artist Management : The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Edité par
Potter/Ten Speed/Harmony/Rodale, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 4th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP97812339
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View
Edité par
Billboard Books, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
Ancien ou d'occasion
Couverture rigide
Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
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Hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_436392387
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of
Edité par
Billboard Books, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0823076881I4N00
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This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of
Edité par
Billboard Books, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0823076881I4N00
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Image d'archives
This Business of Artist Management: The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of
Edité par
Billboard Books, 2004
ISBN 10 : 0823076881
ISBN 13 : 9780823076888
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0823076881I3N00
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