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This Business of Artist Management: Practical Guide to Successful Strategies for Career Development in the Music Business for Musicians, Managers, Music Publishers and Record Companies - Couverture rigide
Synopsis
Formerly entitled "Successful Artist Management", this book is designed as a reference work for artist management in the music business.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists.
• For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel
• Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing
• This replaces 0-8230-7705-5, which sold more than 25,000 copies
Biographie de l'auteur
Xavier M. Frascogna and H. Lee Hetherington are both successful attorneys and the coauthors of Negotiation Strategy for Lawyers (1-570-73891-2 ) and This Business of Internet Law (0-8230-7735-7). They are based in Jackson, MS.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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This Business of Artist Management: Practical Guide to Successful Strategies for Career Development in the Music Business for Musicians, Managers, Music Publishers and Record Companies
Edité par
Watson-Guptill Publications, 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. N° de réf. du vendeur 00083398195
Acheter D'occasion
EUR 4,68
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 3 disponible(s)
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This Business of Artist Management: Practical Guide to Successful Strategies for Career Development in the Music Business for Musicians, Managers, Music Publishers and Record Companies
Edité par
Watson-Guptill Publications, 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Very Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. N° de réf. du vendeur 00087255172
Acheter D'occasion
EUR 4,68
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 4 disponible(s)
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This Business of Artist Management
Edité par
Billboard Books, 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. N° de réf. du vendeur GWV.0823077055.VG
Acheter D'occasion
EUR 4,69
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 3 disponible(s)
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This Business of Artist Management
Edité par
Billboard Books, 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0823077055I4N00
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EUR 5,96
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Image d'archives
This Business of Artist Management
Edité par
Billboard Books, 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0823077055I4N00
Acheter D'occasion
EUR 5,96
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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This Business of Artist Management
Edité par
Billboard Books (edition 3rd Edition), 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. 3rd Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0823077055-11-1-29
Acheter D'occasion
EUR 6,05
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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This Business of Artist Management: Practical Guide to Successful Strategies for Career Development in the Music Business for Musicians, Managers, Music Publishers and Record Companies
Edité par
Watson-Guptill Publications, 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Very Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. N° de réf. du vendeur CIN0823077055VG
Acheter D'occasion
EUR 6,52
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 4 disponible(s)
Image d'archives
This Business of Artist Management: Practical Guide to Successful Strategies for Career Development in the Music Business for Musicians, Managers, Music Publishers and Record Companies
Edité par
Watson-Guptill Publications, 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Good. (Book). The streamlined, reorganized, and updated edition of this book is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers. The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, Promoting the Product, has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion. As before, the author provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies both standard and alternative are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales. N° de réf. du vendeur CIN0823077055G
Acheter D'occasion
EUR 6,52
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 3 disponible(s)
Image d'archives
This Business of Artist Management
Edité par
Billboard Books, 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001676612
Acheter D'occasion
EUR 3,41
Expédition à EUR 6,63
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 3 disponible(s)
Image d'archives
This Business Of Artist Management
Edité par
Watson-Guptill Publications, 1997
ISBN 10 : 0823077055
ISBN 13 : 9780823077052
Ancien ou d'occasion
Couverture rigide
Vendeur : George Cross Books, Lexington, MA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Revis and Enlarg Third ition edition. Good/Good (36931) . Hardcover, good condition, w. ltly to smwht slanted smwht compressed sp. Ltly bumped bottom corners, smwht bumped top corners. Nick on top edge r. brd. V. ltly tanned p. edges. Notes, uls, highlighting. Fr ins hinge stressed but OK. O/w cln and tight. Dj g., smwht rubbed, scuffs and scratches. Ltly bumped corners, sp ends. Sme bumping at top. 297. N° de réf. du vendeur 36931
Acheter D'occasion
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Expédition à EUR 3,57
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)