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This Business of Music Marketing and Promotion: A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign - Couverture rigide
Synopsis
The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.
This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Tad Lathrop has written and edited music and marketing materials for a host of companies and publishers, including SonicNet and Launch. He lives in Oakland, CA.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurBillboard Books
- Date d'édition2003
- ISBN 10 0823077292
- ISBN 13 9780823077298
- ReliureRelié
- Langueanglais
- Numéro d'édition1
- Nombre de pages320
- Coordonnées du fabricantnon disponible
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This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion)
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ISBN 10 : 0823077292
ISBN 13 : 9780823077298
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This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion)
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-, 2003
ISBN 10 : 0823077292
ISBN 13 : 9780823077298
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Hardcover. Etat : Very Good. This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780823077298
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This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
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Billboard Books, 2003
ISBN 10 : 0823077292
ISBN 13 : 9780823077298
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This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
Edité par
Billboard Books, 2003
ISBN 10 : 0823077292
ISBN 13 : 9780823077298
Ancien ou d'occasion
Couverture rigide
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This Business of Music Marketing and Promotion : A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
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This Business of Music Marketing and Promotion, Revised and Updated Edition
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This Business of Music Marketing & Promotion : A Practical Guide to Creating a Completely Integrated Marketing and E-Marketing Campaign
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ISBN 10 : 0823077292
ISBN 13 : 9780823077298
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This Business of Music Marketing & Promotion
Edité par
Billboard Books,U.S., 2003
ISBN 10 : 0823077292
ISBN 13 : 9780823077298
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Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780823077298. N° de réf. du vendeur 9176477
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This Business of Music Marketing & Promotion: A Practical Guide to Creating a Completely Integrated Marketing and E-Marketing Campaign
Edité par
Billboard Books,U.S., 2003
ISBN 10 : 0823077292
ISBN 13 : 9780823077298
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings With owner's name inside cover. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780823077298. N° de réf. du vendeur 9754210
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This Business of Music Marketing and Promotion (This Business of Music: Marketing and Promotion)
Edité par
Billboard Books,U.S., 2003
ISBN 10 : 0823077292
ISBN 13 : 9780823077298
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Vendeur : Brit Books, Milton Keynes, Royaume-Uni
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