Start and Run Your Own Record Label, Third Edition: Winning Marketing Strategies for Today's Music Industry - Couverture souple

Schwartz, Daylle Deanna

Couverture souple

ISBN 10 : 0823084639 ISBN 13 : 9780823084630

Editeur : Clarkson Potter/Ten Speed, 2009

Synopsis

"Start and Run Your Own Record Label" is the comprehensive guide to building a new record business in the highly competitive world of independent labels. The good news: new digital media has opened the music industry so that artists can take control of their own creativity, sales, marketing and more. Fully revised and updated, this third edition of a best-selling classic explores and explains the latest developments in digital sales and marketing, Internet networking and online revenue streams, using social networking sites such as Facebook and MySpace, creating and marketing videos for YouTube, selling ring tones, marketing with blogs and podcasts and much more. Exciting new interviews with hot industry professionals and artists add extra value to the most up-to-date, authoritative and practical guide to launching and running a record label.

A propos du livre

Présentation de l'éditeur

For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it!

Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate.

Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:

•Balancing on and offline promotion and marketing
•Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
•Using digital distribution profitably
•Licensing your recordings for use in the media
•Marketing music overseas

Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.

Biographie de l'auteur

DAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including I Don’t Need a Record Deal and The Real Deal: How to Get Signed to a Record Label. She has appeared on more than 300 television and radio shows, including Oprah and Howard Stern, and has been quoted in many publications, such as the New York Times and Billboard. Schwartz lives in New York City.

Détails de l'édition

• Éditeur: Clarkson Potter/Ten Speed
• Date d'édition: 2009
• ISBN 10: 0823084639
• ISBN 13: 9780823084630
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 3
• Nombre de pages: 354