Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers : An Anthropologist Reads Research by the Hakuhodo Institute of Life and Living - Couverture souple

McCreery, John

Couverture souple

ISBN 10 : 0824823168 ISBN 13 : 9780824823160

Editeur : University of Hawai'i Press, 2005

Synopsis

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, increasing independence for women, changing family values, a shrinking birth rate, and an ageing population? Japan's first think tank devoted to the study of consumer behaviour was created to answer these questions. In this text, an anthropologist reads its research, exploring Japan through the eyes of Japanese researchers and discovering patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

A propos du livre

Présentation de l'éditeur

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Détails de l'édition

• Éditeur: University of Hawai'i Press
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0824823168
• ISBN 13: 9780824823160
• Reliure: Broché
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible