Here is great help for pastors and Christian speakers to move from firing random, rhetorical arrows to crafting presentations that hit the target. It is a step-by-step approach to gathering and using information about the attitudes, interests, and needs of the target audience to powerfully connect with their understanding.
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Rick Ezell is senior pastor of Naperville Baptist Church in Naperville, Illinois. He has written numerous articles on ministry and the Christian life for publications across the nation.
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