Branded: Sharing Jesus With a Consumer Culture - Couverture souple

Sinclair, Tim

 
9780825438943: Branded: Sharing Jesus With a Consumer Culture
Couverture souple
ISBN 10 : 0825438942 ISBN 13 : 9780825438943
Editeur : Kregel Publications,U.S., 2011

Synopsis

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople--people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tim Sinclair is a radio personality on Mornings with Tim and Pam, one of the top Christian morning shows in the country. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald's, Word Records, Moody Press, and the country's most-listened to Christian non-profit radio station, KSBJ/Houston. Tim has written for CCM Magazine and The Huntsville Times.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kregel Publications,U.S.
Date d'édition
2011
Langue
anglais
ISBN 10 
0825438942
ISBN 13 
9780825438943
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781594153938: Branded: Sharing Jesus with a Consumer Culture

Edition présentée

ISBN 10 :  1594153930 ISBN 13 :  9781594153938
Editeur : Walker Large Print, 2011
Couverture souple