Strategic Planning in Healthcare: An Introduction for Health Professionals - Couverture souple

Martin PhD MBA, Brian C.; Yap PhD MBA MS, Glenn A.

Couverture souple

ISBN 10 : 0826183158 ISBN 13 : 9780826183156

Editeur : Springer Publishing Co Inc, 2025

Synopsis

A "Soup to Nuts" Approach for Understanding and Applying Strategic Planning in the Healthcare Sector!

This practical text introduces future health professionals to strategic planning across diverse settings, from large hospital systems to small clinics. Grounded in solid theory, it equips students with tools to assess environments, set strategic goals, and create actionable plans. Updated content aligns marketing, budgeting, and strategic goals to show their interconnected roles. Real-world examples and interactive resources ensure students develop confident, effective planning skills. Know, use, and test your understanding of course content with CourseConnect--an interactive learning platform included with your print purchase.

What's New:

• New chapter: This edition includes new content on Systems Thinking
• Expanded Coverage of Situational Analysis: Now split into External and Internal chapters to provide more detail and examples
• New Strategic Plans: Two completely new sample strategic plans replace the previous edition examples
• Comprehensive Case Studies: New case studies and associated discussion questions in each chapter

Key Features:

• Provides a detailed strategic planning framework with a healthcare focus
• Helps build skills for assessments, goal setting, and actionable plans
• Interactive fictional hospital case study, worksheets, and discussion questions
• Authored by leading experts and educators in healthcare strategy
• Instructor Resources include an Instructor's Manual, PowerPoint slides, a Test Bank, and more

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A propos du livre

À propos des auteurs

Brian C. Martin, PhD, MBA, Professor; Associate Dean, Academic Affairs, Joint School of Health (JSPH), Old Dominion University, Norfolk, VA

Glenn A. Yap, PhD, MBA, MS, Associate Professor; Director, Master of Healthcare Administration Program, Health Behavior, Policy, and Management, Joint School of Health (JSPH), Old Dominion University, Norfolk, VA

Détails de l'édition

• Éditeur: Springer Publishing Co Inc
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 0826183158
• ISBN 13: 9780826183156
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 279
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible