Yield Management - Couverture souple

Ingold, Anthony; Yeoman, Ian; McMahon, Una

 
9780826448255: Yield Management
Couverture souple
ISBN 10 : 0826448259 ISBN 13 : 9780826448255
Editeur : Cengage Learning EMEA, 2001

Synopsis

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
2001
Langue
anglais
ISBN 10 
0826448259
ISBN 13 
9780826448255
Reliure
Broché
Numéro d'édition
2
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible