Yield Management - Couverture souple

Ingold, Anthony; Yeoman, Ian; McMahon, Una

Couverture souple

ISBN 10 : 0826448259 ISBN 13 : 9780826448255

Editeur : Cengage Learning EMEA, 2001

Synopsis

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0826448259
• ISBN 13: 9780826448255
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible