Questionnaire Design, Interviewing and Attitude Measurement - Couverture souple

Oppenheim, A. N.

 
9780826451767: Questionnaire Design, Interviewing and Attitude Measurement
Couverture souple
ISBN 10 : 0826451764 ISBN 13 : 9780826451767
Editeur : Continuum International Publishing Group Ltd., 2000

Synopsis

This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Continuum International Publishing Group Ltd.
Date d'édition
2000
Langue
anglais
ISBN 10 
0826451764
ISBN 13 
9780826451767
Reliure
Broché
Numéro d'édition
2
Nombre de pages
312
Coordonnées du fabricant
non disponible
Personne responsable
Purmerul LTD
https://strengholt.nl/en/

22 Liuleburgaz Str., floor 4, app. 9
Plovdiv
4000
Bulgarie

Autres éditions populaires du même titre

9781855670440: Questionnaire Design, Interviewing and Attitude Measurement

Edition présentée

ISBN 10 :  1855670445 ISBN 13 :  9781855670440
Editeur : London: Pinter 1992., 1992
Couverture souple