The Tourism Development Handbook: A Practical Approach to Planning and Marketing - Couverture souple

Godfrey, Kerry; Clarke, Jackie

 
9780826453372: The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Couverture souple
ISBN 10 : 0826453376 ISBN 13 : 9780826453372
Editeur : Cengage Learning EMEA, 2000

Synopsis

The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation. Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
2000
Langue
anglais
ISBN 10 
0826453376
ISBN 13 
9780826453372
Reliure
Broché
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781844801169: Tourism Development Handbook: A Practical Approach to Planning And Marketing

Edition présentée

ISBN 10 :  1844801160 ISBN 13 :  9781844801169
Editeur : Cengage Learning EMEA, 2000
Couverture souple