Articles liés à Tourism Distribution Channels: Practices, Issues and...

Tourism Distribution Channels: Practices, Issues and Transformations - Couverture rigide

Buhalis, Dimitrios; Laws, Eric

 
9780826454690: Tourism Distribution Channels: Practices, Issues and Transformations
Couverture rigide
ISBN 10 : 0826454690 ISBN 13 : 9780826454690
Editeur : Cengage Learning EMEA, 2001

Synopsis

Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, "Tourism Distribution Channels" brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dimitrios Buhalis is a senior lecturer in Tourism at the University of Surrey. He was formerly at the University of Westminster. Eric Laws is Visiting Professor at Queensland University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
2001
Langue
anglais
ISBN 10 
0826454690
ISBN 13 
9780826454690
Reliure
Relié
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible