How to Plan Advertising - Couverture souple

Cooper, Alan

Couverture souple

ISBN 10 : 0826457401 ISBN 13 : 9780826457400

Editeur : Cengage Learning EMEA, 2001

Synopsis

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0826457401
• ISBN 13: 9780826457400
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne