Essentials of Public Relations Management - Couverture souple

Lordan, Edward J.

 
9780830415946: Essentials of Public Relations Management
Couverture souple
ISBN 10 : 0830415947 ISBN 13 : 9780830415946
Editeur : Rowman & Littlefield, 2003

Synopsis

Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.

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À propos de l?auteur

Edward J. Lordan is assistant professor of communication studies who teaches public relations at West Chester University. He is an active member of the Association for Education Journalism and Mass Communication (AEJMC) and the Public Relations Society of America (PRSA).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rowman & Littlefield
Date d'édition
2003
Langue
anglais
ISBN 10 
0830415947
ISBN 13 
9780830415946
Reliure
Broché
Nombre de pages
177
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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