This book examines in detail the special relationship of letterforms and type styles to logotypes. This is a topic that has grown in importance since the introduction of desktop publishing, because new computer technology and graphics software have created a greater public awareness of and access to the application of fonts and letterforms. Intended for graphic design professionals and students, "Logotypes and Letterforms" is a useful reference on the process of type formation as it applies to logotype development. The book illustrates the development of logotypes for specific industries which have common characteristics and displays a wide selection of hand-lettered logotypes, corporate alphabets, and scripts, with an analysis of each and their relation to typeforms. Wherever possible, fonts are shown next to logotypes as an immediate frame of reference, and many are shown in various stages of development to demonstrate their evolution. Each chapter is prefaced with a 1500-2000 word essay by a preeminent professional discussing the role of logotypes in their particular field. "Logotypes and letterforms" covers all major fields of logotype design, including academia, corporate, entertainment, hotels and resorts, cosmetics, and product names.
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Destinations, frais et délaisVendeur : Greenworld Books, Arlington, TX, Etats-Unis
Etat : good. Fast Free Shipping â" Good condition book with a firm cover and clean, readable pages. Shows normal use, including some light wear or limited notes highlighting, yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included. N° de réf. du vendeur GWV.083063956X.G
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Vendeur : BennettBooksLtd, North Las Vegas, NV, Etats-Unis
hardcover. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-083063956X
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Vendeur : Time Tested Books, Sacramento, CA, Etats-Unis
Hardcover. Etat : Fine. Etat de la jaquette : Near Fine. 1st Edition. First Edition: "First Edition, First Printing" stated. Hardback = Fine with only slight wear. In Fine dust jacket except for hairline scrape near bottom of rear panel and very minor shelf wear. N° de réf. du vendeur 100101
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Vendeur : Hennessey + Ingalls, Los Angeles, CA, Etats-Unis
Hardcover. Etat : New. This 388-page showcase of 169 hand-drawn logos is illustrated with more than 300 pencil sketches to explain the design process. Five chapters focus on commercial logos and four chapters are devoted to logos for academia; Scripts as an important style; Typefaces and alphabets by the author, and a chapter of mixed lettering examples. Topics covered include: basic introduction to typography, logotype design, and font design. It is an invaluable resource for the student, instructor, professional designer, and the typophile. By Doyald Young. Brand new shrink-wrapped copies!!! N° de réf. du vendeur 319377
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Vendeur : KULTURAs books, Los Angeles, CA, Etats-Unis
Hardcover. Etat : Fine. Etat de la jaquette : Fine. First Edition. Hardcover in dust jacket. Second printing of first edition. SIGNED and dated by Young on rear colophon page. Book and unclipped dust jacket are in fine condition, crisp and clean, with tight binding and sharp corners. Logos, types and letters boldly illustrated throughout. Large 4to. 302 pp. Including index. In protective Mylar. Heavy--will require additional postage if shipped outside the U. S.; Signed by Author. N° de réf. du vendeur 93510
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Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
Hardcover. Etat : new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. N° de réf. du vendeur Scanned083063956X
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