Articles liés à Conducting Research Surveys Via E-Mail and The Web

Conducting Research Surveys Via E-Mail and The Web - Couverture souple

Schonlau, Matthias

 
9780833031105: Conducting Research Surveys Via E-Mail and The Web
Couverture souple
ISBN 10 : 0833031104 ISBN 13 : 9780833031105
Editeur : RAND Corporation, 2002

Synopsis

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more traditional telephone or mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively. Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also are well-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveys incur virtually no coding or data-entry costs because the data are captured electronically, the labor costs for design and programming can be high.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more traditional telephone or mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively. Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also are well-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveys incur virtually no coding or data-entry costs because the data are captured electronically, the labor costs for design and programming can be high.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
RAND Corporation
Date d'édition
2002
Langue
anglais
ISBN 10 
0833031104
ISBN 13 
9780833031105
Reliure
Broché
Nombre de pages
142
Coordonnées du fabricant
non disponible
Personne responsable
non disponible