Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Handbook for Practitioners - Couverture souple

Paul, Christopher; Yeats, Jessica; Clarke, Colin P.; Matthews, Miriam

Couverture souple

ISBN 10 : 0833088971 ISBN 13 : 9780833088970

Editeur : RAND, 2015

Synopsis

The U.S. Department of Defense has struggled to assess the progress and effectiveness of its efforts to inform, influence, and persuade audiences in support of key national security objectives. This handbook compiles strong assessment practices and examples from a range of sectors in an easy-to-navigate, quick-reference format for defense assessment practitioners.

A propos du livre

Présentation de l'éditeur

To achieve key national security objectives, the U.S. government and the U.S. Department of Defense (DoD) must communicate effectively and credibly with a broad range of foreign audiences. DoD spends more than $250 million per year on inform, influence, and persuade (IIP) efforts, but how effective (and cost-effective) are they? How well do they support military objectives? Could some of them be improved? If so, how? DoD has struggled with assessing the progress and effectiveness of its IIP efforts and in presenting the results of these assessments to stakeholders and decisionmakers. To address these challenges, a RAND study compiled examples of strong assessment practices across sectors, including defense, marketing, public relations, and academia, distilling and synthesizing insights and advice for the assessment of DoD IIP efforts and programs. This handbook was designed to be an easy-to-navigate, quick-reference guide to planning and conducting assessments of DoD IIP efforts, analyzing the data generated, and presenting the results. It also offers some background on current assessment practices in DoD and the typical users and uses of DoD IIP assessment results. A companion volume, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference, offers a more detailed exploration and additional examples of assessment in practice.

Détails de l'édition

• Éditeur: RAND
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0833088971
• ISBN 13: 9780833088970
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible