Articles liés à Future-Driven Library Marketing

Future-Driven Library Marketing - Couverture souple

American Library Association

 
9780838907351: Future-Driven Library Marketing

Synopsis

This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of Customer Service Excellence: A Concise Guide for Librarians (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds.

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