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Blueprint for Your Library Marketing Plan: A Guide to Help You Survive And Thrive - Couverture souple
Synopsis
Drawing on the authors' experience in marketing and as librarians and trustees, this book offers a step-by-step programme to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries enhance this library-focused handbook.
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À propos de l?auteur
Patricia H. Fisher, an independent marketing and PR consultant, enjoyed 15 years as product manager with Verizon Communications. She has served in leadership and trustee positions for Baltimore County Public Library, Maryland Library Association, ALTA, and ALA. She is currently working toward her MLS at the College of Information Studies at the University of Maryland. Marseille M. Pride is library director at Washington Bible College/Capital Bible Seminary. Formerly Public Library Consultant with the Maryland State Department of Education, she has been a consultant to nonprofit organizations and served as college and university reference librarian. She earned her MLS from the University of Maryland. Ellen G. Miller, MSLS, assisted on the project. Currently president of her own consulting firm, she has been a library staff member, Trustee and Friend of the Library. She was founding president of the Kansas Library Trustee Association and served on the board of ALTA.
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Blueprint for Your Library Marketing Plan
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ALA Editions, 2009
ISBN 10 : 0838909094
ISBN 13 : 9780838909096
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Blueprint for Your Library Marketing Plan : A Guide to Help You Survive and Thrive
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Blueprint for Your Library Marketing Plan : A Guide to Help You Survive and Thrive
Edité par
American Library Association, 2005
ISBN 10 : 0838909094
ISBN 13 : 9780838909096
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Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive
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ALA Editions, 2009
ISBN 10 : 0838909094
ISBN 13 : 9780838909096
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Blueprint for Your Library Marketing Plan : A Guide to Help You Survive And Thrive
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Blueprint for Your Library Marketing Plan : A Guide to Help You Survive And Thrive
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ISBN 13 : 9780838909096
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Blueprint for Your Library Marketing Plan A Guide to Help You Survive and Thrive
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers a step-by-step program to get any library up to speed with minimal angst. This work aims to help librarians: lay the groundwork through strategic planning and data collection write the plan, including targeting the market, defining services, setting. N° de réf. du vendeur 447092601
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