Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons - Couverture souple

American Library Association

 
9780838909621: Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons

Synopsis

From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. This book shows readers how branding can make a difference to their library. It explains where to start and shows how to define the message and grab attention with visuals.

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