Articles liés à Marketing Today's Academic Library: A Bold New...

Marketing Today's Academic Library: A Bold New Approach to Communicating With Students - Couverture souple

Mathews, Brian

 
9780838909843: Marketing Today's Academic Library: A Bold New Approach to Communicating With Students

Synopsis

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

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