The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization - Couverture rigide

Marconi, Joe

 
9780844200903: The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization
Couverture rigide
ISBN 10 : 0844200905 ISBN 13 : 9780844200903
Editeur : NTC Publishing Group,U.S., 1999

Synopsis

Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining publicity to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike. Praise for other titles by Joe Marconi: For Crisis Marketing: When Bad Things Happen to Good Companies: Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book. -- Christopher Forbes, Vice Chairman, Forbes magazine For Image Marketing: Using Public Perceptions to Attain Business Objectives: . . . another winning effort from Joe Marconi, the master of marketing pragmatism. -- Joe Cappo, Senior Vice President, International Crain Communications, Inc.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
NTC Publishing Group,U.S.
Date d'édition
1999
Langue
anglais
ISBN 10 
0844200905
ISBN 13 
9780844200903
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780844200910: The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization

Edition présentée

ISBN 10 :  0844200913 ISBN 13 :  9780844200910
Editeur : McGraw-Hill Contemporary, 1999
Couverture souple