The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand - Couverture rigide

Marconi, Joe

 
9780844222578: The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand
Couverture rigide
ISBN 10 : 0844222577 ISBN 13 : 9780844222578
Editeur : McGraw-Hill Contemporary, 2000

Synopsis

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features "on-the-money" guidance for building successful brand strategies and brand loyalty including:

  • * Finding the right name or changing names. * Creating logos, signatures, and corporate identity programs. * Building a brand through advertising. * Creating, managing, and marketing brand equity.

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À propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Contemporary
Date d'édition
2000
Langue
anglais
ISBN 10 
0844222577
ISBN 13 
9780844222578
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible