Articles liés à How to Get the Most Out of Trade Shows
How to Get the Most Out of Trade Shows - Couverture rigide
Livre 16 sur 81: MARKETING/SALES/ADV & PROMO
Synopsis
American companies invest billions of dollars in trade shows each year, and proper planning is critical for success. This comprehensive, easy-to-use book teaches students how to select the right trade shows, set show objectives, design effective displays, and sell on the floor. 60-Day Examination: "Our exhibitors who have implemented Steve's formulas and utilized the information in this book have seen a tremendous improvement in their trade show results - in both quantity and quality." - Gayle Dunlap Manager, Exhibit Services Food Marketing Institute.
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À propos de l'auteur
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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