Articles liés à TECHNIQUE FOR PRODUCING IDEAS (CB005)

TECHNIQUE FOR PRODUCING IDEAS (CB005) - Couverture souple

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YOUNG

 
9780844230009: TECHNIQUE FOR PRODUCING IDEAS (CB005)
Couverture souple
ISBN 10 : 0844230006 ISBN 13 : 9780844230009
Editeur : McGraw-Hill Contemporary, 1992

Synopsis

Describes the nature of ideas, tells how to develop the mind, and suggests creating a sourcebook of ideas.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Présentation de l'éditeur

This is the original version of Young's seminal work on creativity. It offers practical advice on idea creation from an advertising industry icon who was inducted into the American Advertising Federation Hall of Fame, and served as the First Chairman of The Ad Council. It examines the creative process and ways to produce ideas for everyone from copywriters to artists. This version has been custom-formatted for Kindle and checked for typos. It includes an interactive table of contents.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Contemporary
Date d'édition
1992
Langue
anglais
ISBN 10 
0844230006
ISBN 13 
9780844230009
Reliure
Broché
Nombre de pages
62
Coordonnées du fabricant
non disponible
Personne responsable
non disponible