Articles liés à Creative Strategy in Direct Marketing

Creative Strategy in Direct Marketing - Couverture rigide

Jones, Susan K.

 
9780844231792: Creative Strategy in Direct Marketing

Synopsis

Details are given of the insights and tools necessary to create successful marketing strategies that can be adapted for all media. The new edition covers all media, including space ads, catalogues, back end marketing, telemarketing, broadcast, TV shopping and interactive outlets.

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