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Publicity Handbook: How to Maximize Publicity for Products, Services and Organizations - Couverture rigide

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YALE

 
9780844232850: Publicity Handbook: How to Maximize Publicity for Products, Services and Organizations
Couverture rigide
ISBN 10 : 0844232858 ISBN 13 : 9780844232850
Editeur : McGraw-Hill Contemporary, 2001

Synopsis

Book by Yale David R

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Biographie de l'auteur

David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.

Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Contemporary
Date d'édition
2001
Langue
anglais
ISBN 10 
0844232858
ISBN 13 
9780844232850
Reliure
Relié
Nombre de pages
330
Coordonnées du fabricant
non disponible
Personne responsable
non disponible