Articles liés à The Complete Guide to Infomercial Marketing

The Complete Guide to Infomercial Marketing - Couverture rigide

HAWTHORNE

 
9780844234458: The Complete Guide to Infomercial Marketing

Synopsis

The author provides insights and know how as one of the leaders of the infomercial business, and drawing on this experience provides step by step guidance to producing informercial. Information is given to decide whether an infomercial is right for the product, how to develop strategies, planning, budgeting and measurement of performance.

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