Book by Rein Irving Kotler Philip Stoller Martin
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Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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