Dictionary of Marketing Terms - Couverture rigide

Bennett, Peter

Couverture rigide

ISBN 10 : 0844235989 ISBN 13 : 9780844235981

Editeur : McGraw-Hill Contemporary, 1995

Synopsis

Published by the world's foremost authority, the American Marketing Association, this completely revised and expanded edition of the AMA Dictionary of Marketing Terms is an essential reference for business professionals and students alike. Developed by Peter D. Bennett of The Pennsylvania State University in cooperation with marketing experts and top academics from across the country, the more than 2,500 up-to-date definitions include all of today's most important marketing terms, from every aspect of the field. Fully cross-referenced for ease of use, this comprehensive resource covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use. The AMA Dictionary of Marketing Terms is a truly indispensable guide that helps everyone from newcomers to senior-level marketing executives Peter D. Bennett, PhD, is Associate Dean and Professor of Marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.

A propos du livre

À propos de l?auteur

Peter D. Bennett, Ph.D., is associate dean and professor of marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.

Détails de l'édition

• Éditeur: McGraw-Hill Contemporary
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0844235989
• ISBN 13: 9780844235981
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible