Articles liés à Be Stupid: For Successful Living

Be Stupid: For Successful Living - Couverture souple

Rosso, Renzo

 
9780847837588: Be Stupid: For Successful Living
Couverture souple
ISBN 10 : 0847837580 ISBN 13 : 9780847837588
Editeur : Rizzoli, 2011

Synopsis

Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Renzo Rosso is the founder of Diesel, the Italian-based international lifestyle brand with more than 5,000 points of sale and more than 400 mono-brand stores in over 80 countries. Diesel produces no less than 3,000 new products each season; over the years, it re-invented distribution, e-commerce, events, and advertising, winning many prestigious international awards. Today, Renzo Rosso is president of the holding Only the Brave, which incorporates many brands from streetwear to pret-à-porter.

À propos de la quatrième de couverture

Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rizzoli
Date d'édition
2011
Langue
anglais
ISBN 10 
0847837580
ISBN 13 
9780847837588
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible