Articles liés à New Food Product Development: From Concept to Marketplace
Synopsis
This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed.
Test marketing and the evaluation of such tests are discussed with some new suggestions for interpreting the criteria used. A chapter on organization presents ideas for fostering creativity and avoiding communication and personality conflicts. Trends in new ingredients and technologies to assist in the design of new products are given full coverage. The last chapter is devoted to the future, with stimulating discussion of new challenges to current trends in the industry.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed.
Test marketing and the evaluation of such tests are discussed with some new suggestions for interpreting the criteria used. A chapter on organization presents ideas for fostering creativity and avoiding communication and personality conflicts. Trends in new ingredients and technologies to assist in the design of new products are given full coverage. The last chapter is devoted to the future, with stimulating discussion of new challenges to current trends in the industry.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurCRC Press Inc
- Date d'édition1994
- ISBN 10 0849380022
- ISBN 13 9780849380020
- ReliureRelié
- Langueanglais
- Nombre de pages304
- Coordonnées du fabricantnon disponible
Résultats de recherche pour New Food Product Development: From Concept to Marketplace
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New Food Product Development: From Concept to Marketplace
Edité par
CRC Press, 1994
ISBN 10 : 0849380022
ISBN 13 : 9780849380020
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.3. N° de réf. du vendeur G0849380022I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
New Food Product Development: From Concept to Marketplace
Edité par
Crc Press, 1994
ISBN 10 : 0849380022
ISBN 13 : 9780849380020
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0849380022. N° de réf. du vendeur 9931209
Quantité disponible : 1 disponible(s)
Image d'archives
New Food Product Development: From Concept to Marketplace
Edité par
CRC Press, 1994
ISBN 10 : 0849380022
ISBN 13 : 9780849380020
Ancien ou d'occasion
Couverture rigide
Vendeur : Meadowland Media, Fayetteville, AR, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Fair. N° de réf. du vendeur C141-MM-030625-214
Quantité disponible : 1 disponible(s)