Business Policy And Strategy: the Art of Competition - Couverture rigide

Van Deusen, Cheryl; Williamson, Steven; Babson, Harold C.

Couverture rigide

ISBN 10 : 0849383242 ISBN 13 : 9780849383243

Editeur : Auerbach, 2007

Synopsis

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial.

By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives.

Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

Features

A propos du livre

À propos de l'auteur

Cheryl Van Deusen (University of North Florida, Jacksonville, USA) (Edited by) , Steven Williamson (University of North Florida, Jacksonville, USA) (Edited by) , Harold C. Babson (Columbus State Community College, Ohio, USA)

À propos de la quatrième de couverture

By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.

Détails de l'édition

• Éditeur: Auerbach
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0849383242
• ISBN 13: 9780849383243
• Reliure: Relié
• Nombre de pages: 241
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne