Customer Relationship Management - Contemporary Concepts and Strategies - Couverture rigide

Couverture rigide

ISBN 10 : 0850142490 ISBN 13 : 9780850142495

Editeur : IntechOpen, 2024

Synopsis

Customer relationship management (CRM) has gone beyond traditional frameworks and immersed itself in innovative strategies. Customer Relationship Management - Contemporary Concepts and Strategies is a highly influential book. This book examines the dynamics in CRM due to cutting-edge technologies and human-centric approaches that redefine businesses’ engagement with their customers. Moreover, this book offers an all-inclusive view of the current and future topography by investigating the deep impact of emotional intelligence on customer loyalty and coupling the transformative power of AI. Further, we provide a robust guidebook for our readers by integrating theoretical foundations with practical applications. We provide an outline to businesses for effective CRM strategies and fostering sustainable customer relationships. This book also addresses CRM implementation across diverse markets and cultures by offering a unique perspective on the universal and adaptable nature of customer management strategies. The insights presented in this book are vital for businesspeople, managers, and researchers so that they may leverage CRM as a strategic tool for their respective success.

Détails de l'édition

• Éditeur: IntechOpen
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 0850142490
• ISBN 13: 9780850142495
• Reliure: Relié
• Nombre de pages: 96
• Éditeur: Awan Tahir Mumtaz, Pitafi Zohaib Riaz
• Coordonnées du fabricant: IN TECH d.o.o.; info@intechopen.com; ; Prolaz Marije Krucifikse Kozuli¿ 3; Rijeka; 51000; Croatie