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The Corporate Personality : An Inquiry into the Nature of Corporate Identity
Edité par
Design Council Books, 1978
ISBN 10 : 0850720877
ISBN 13 : 9780850720877
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP57173379
Quantité disponible : 1 disponible(s)
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THE CORPORATE PERSONALITY : An Inquiry Into the Nature of Corporate Identity
Edité par
Design Council, London, 1978
ISBN 10 : 0850720877
ISBN 13 : 9780850720877
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Amazing Book Company, Liphook, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. Etat de la jaquette : Fine. 1st Edition. This copy is in as new, unmarked condition bound in tan cloth covered boards with bright gilt titling to the spine. This copy is bright, tight, white and square. The unclipped dust wrapper has some light edge wear to the upper edge but is still in fine condition. International postal rates are calculated on a book weighing 1 Kilo, in cases where the book weighs more than 1 Kilo increased postal rates will be quoted, where the book weighs less then postage will be reduced accordingly. This book is a monograph examining characteristics of design and image maintenance of industrial enterprises and industrial products, with particular reference to publicity techniques - explains the need to project identity through trade marks or symbols, and describes management techniques regarding the development of corporate identity, with particular consideration of the role of consultants in product development, commercialization, etc. Illustrations and references. Wallace Olins CBE (19 December 1930 - 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania. Ref A4 3. N° de réf. du vendeur 035612
Quantité disponible : 1 disponible(s)
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The Corporate Personality: An Inquiry Into the Nature of Corporate Identity
Edité par
Mayflower, 1978
ISBN 10 : 0850720877
ISBN 13 : 9780850720877
Ancien ou d'occasion
Couverture rigide
Vendeur : BookDepart, Shepherdstown, WV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Hardcover; light fading, light shelf wear to exterior; otherwise contents in very good condition with clean text, firm binding. Dust jacket, fading, shelf wear. N° de réf. du vendeur 19870
Quantité disponible : 1 disponible(s)