Tourism, Technology and Competitive Strategies - Couverture rigide

Poon, Auliana

Couverture rigide

ISBN 10 : 0851987516 ISBN 13 : 9780851987514

Editeur : CABI Publishing, 1993

Synopsis

Tourism, the world's fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns. This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

Détails de l'édition

• Éditeur: CABI Publishing
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0851987516
• ISBN 13: 9780851987514
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie